, ,
Summary
Currently managing the full product lifecycle for two distinct Fintech applications, Ridima (Gift Card Trading) and Koyn (Cryptocurrency), driving strategic product development and market competitiveness.
Highlights
Reduced user support tickets by 15% through optimizing KYC verification processes, enhancing notification flows, and resolving critical bugs, significantly improving user experience.
Owned the product strategy and execution for integrating the Solana blockchain across both Ridima and Koyn platforms, expanding trading capabilities and enhancing market competitiveness.
Authored and delivered comprehensive Product Requirements Documents (PRDs) for Ridima and Koyn, defining product vision, user flows, and success metrics to align engineering, design, and marketing teams on strategic goals.
Conducted strategic market analysis of crypto swap providers, selecting the optimal partner for a new swap feature, and presenting data-driven recommendations to leadership.
Championed a user-centric roadmap by creating and distributing a questionnaire to the Customer Support team, translating direct user pain points into actionable product enhancements and backlog priorities.